How to Drip like Apple: A Guide to Anticipation Marketing

HOW TO DRIP LIKE APPLE: A GUIDE TO ANTICIPATION MARKETING

“They’re making another one already?” That’s what people say when rumors of the next iPhone first begin to surface. But what do they say when it’s finally out? “Oh you got the new one!? I’m picking mine up next week.” How in the world does Apple get people to this point? From “I’ll wait till […]

Read More…