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The Intersection of SEO & Social – Google My Business: Part 3

Part One and Part Two flew by, now we’re on our last leg of the Google My Business journey. We’ve discussed what GMB is, how you can utilize its features to combine SEO and social efforts with search, and how to collect insights to learn more about your customers’ searching habits. So, what’s next?

One thing we have yet to cover is reviews. You know, the feedback you’re given by customers based on your service or product. Google Reviews (and Q&A’s) provide business owners with a way to make a great first impression on prospects and may even push them through the sales funnel.

Q&A’s and Reviews

When a customer makes a Google search for your business, they’re given the option to write a review and/or ask a question. When a review is given, or a question is asked, you have the opportunity to respond with a relevant answer. You will be notified by email when this happens, so be sure to check back in often to monitor. Installing the Google Maps application on your phone will ensure you receive these in a timely manner with the option to opt into notifications. Making sure all questions are answered quickly with accurate information is very important when it comes to GMB.

In terms of reviews, it’s said that they help make your business stand out amongst others when searches are made. Positive reviews will improve your trustworthiness with customers and, in the end, bring more business to your company. A BrightLocal survey states that 85% of consumers trust online reviews just as much, if not more, than personal recommendations. That says a lot, in our opinion! Just make sure you follow Google’s guidelines when asking for reviews.

Is Google My Business right for you? We vote yes. GMB services are free and essential to rank high in SEO rankings for your local region. Anyone with a physical street address can benefit from its free services. If you’re interested in learning more about Google My Business and other SEO services, contact AdsIntelligence Marketing today.

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