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It’s been a year, hasn’t it? A pandemic. An election. A continuing discussion on the proper balance of facts and opinions, of science and belief. And as we’ve all been social distancing, social media has become even more important. It’s no longer just a method to communicate with folks far away, it’s now also a […]
You have a social media army at your fingertips: your employees. They are ready to spread your message across all their social spheres, provided your message is worthy. They are bastions of trust to their friends—a trust that can be extended to your brand. This great news comes at the best time during this worst […]
Personas. Those specifically fictitious customer representations that all of us make. By creating personas, we’re better able to craft our marketing to focus on those we calculate will desire our products. We examine those who bought comparable products, collecting as many similarities as we can. From these similarities—combined with our own informed intuition—we create an […]
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