iOS, Facebook Ads, and Privacy

Facebook ads as we know them are about to change. Maybe. And all because of some new privacy settings in an iOS 14 update. Coming soon. Apple is touting this change as new privacy protections for its users, while Facebook is bemoaning the impact these new “restrictions” will have on small businesses. But what’s really […]

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The marriage of words and pictures (and how both affect user experience)

This blog has an image above it. And that carefully curated and designed header image accents and complements these words. An image that gives you a taste of what these words will be discussing. There are even words incorporated over the image. But why? Why do we need both images and words in a blog […]

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Celebrate Small Businesses – National Mom & Pop Business Owners Day

mom and pop business post

Running a small business has always been hard; running one now during the pandemic is exponentially more difficult. As we all help to keep our local businesses prospering, we should be especially mindful of it today: National Mom & Pop Business Owners Day. It was started by Rick and Margie Segel to honor the hard […]

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Use Location to Better Target Your Customers

location to target customers post

You’ve heard it before: the real estate business is all about location, location, location. Buyers need to know all the positives of the locale of their potential new home: where it is and what it’s near. But the property’s address can also be used to push your advertising right to the customers who are more […]

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Holiday History – St. Patrick’s Day

st patricks day history post

Ah, St. Patrick’s Day. The day when everyone wears “Kiss Me I’m Irish” shirts, decorates their offices in shamrocks, eats corned beef and cabbage, and drinks green beer. But why do we do the things we do? Where do these traditions come from? And does any of it actually relate to the Irish or St. […]

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The Power of the Nap – National Napping Day

Napping: the best way to wrap a day dream. Those little bursts of unconsciousness that help us recover, prepare, and refresh. We’re forced to do it as children, we long to do it as young adults, and we do it more and more as we get older. But is napping really good for us? To […]

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Content Sustainability – Repurposing Your Evergreen

content sustainability post

Sustainability is an important topic in design and building industries. In a world of dwindling resources, economic imbalance, and social disparity, sustainability implores us to act in a way that helps the present while always safeguarding the future. To make sure we’re not greedy in the now to the peril of the next. To actually […]

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Cheers to National Cereal Day!

cereal day post

A bowl. A spoon. Some milk (of some sort). And the pling pling pling of shapes falling into a bowl. This is cereal. And if you’re a cereal lover like us, then today is our day. Join us in celebrating National Cereal Day by accepting some fun cereal knowledge we’ll spoon feed you. (Sorry.) Cap’n […]

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Let’s Revisit Grammar – National Grammar Day

grammar post

Grammar is something many people learn about in school because they have to and then promptly forget. Parts of speech. Which words you should never end sentences with. How to use punctuation properly. But grammar is actually much more exciting than just rules in a book. There are even different types of grammar, including one […]

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Classic Concepts for Marketing Mastery

classic marketing post

The true purpose of any author is to have the reader remember their work. Maybe not the whole work, but at least a part of it, which the reader takes with them and, like a seed, spreads to others. From a scholarly mindset, this is how ideas implant themselves into society and grow to bear […]

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