Using Social Media as a Customer Service Tool

Your customers are on social media. What’s more, they expect your business to be on social media. And when they find your business on social media, they expect to be able to interact with you just as they do with all their other social media contacts. Social media seems to have evolved into a necessary […]

Read More…

Digital Marketing in Transition: Privacy Prompts Adaptive Marketing

iOS 14.5 is already an old update, but its changes will resonate for years to come. Changes that give users more control over their information through advanced privacy settings. Changes that impact how marketers can target their marketing and analyze the results. And more changes are on the way from Apple, Google, and others. This […]

Read More…