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The Great American Living Awards showcase and reward the hard work of the industry’s sales, marketing, design, building, and development teams. It’s a special event. This year, we’re honored to be the recipient of THIRTEEN awards (including four awards of merit). These awards spotlight our wonderful clients, our work itself, and, most of all, the […]
Google Ads metrics are just random numbers if the data isn’t actionable. Google knows this, which is why they are always tinkering with the way data is measured and collected. For some time, Google Ads has been using a last-click attribution model (a rules-based model) as the default to determine conversion for many accounts. Last-click by […]
Hey. How’s it going? We’re doing fine, but it’s been too long since we had a little chat. What’s that? You want to know why we’re writing like this. . . so conversationally? Well, this is the introduction to our blog about conversational copywriting, so it just made sense. We’re hooking you in with short […]
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