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In May, we offered some thoughts about how iOS 14.5 was going to change our interactions with Facebook. The whole “opting out of Facebook tracking as default” thing. (And, really, giving the user power to deny tracking for all apps at once by keeping this setting on the default—but we’re just focusing on Facebook for […]
Marketing is all about engagement. Engage your audience with your message and they will respond. But engaging doesn’t mean just capturing their attention—you need to get them involved in your marketing. Because, in the immortal words of David Ogilvy in his famous 1982 ad, How to create advertising that sells, “It pays to involve the […]
Recent analyses of web traffic have found that up to almost 2/3 of all internet traffic is automated. And by “automated,” we of course mean only one thing: non-human bots. Bots are programs that exist online to perform specific tasks. There are good bots and bad bots. Good bots do things like scanning attachments and […]
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