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An older study is making the rounds again, but it is as important now as when it was first written. Created as part of the Stanford Behavior Design Lab (at the time, it was the Standford Persuasive Technology Lab), the Standford Guidelines for Web Credibility are lessons that should never be set aside. Credibility is […]
The new year is here, and with it a time to reflect on what the future of content marketing will hold. It’s a time to refine our strategies in how we’ll focus our energies, strengthen our messaging, and better reach our intended audiences. It’s where we look back on success of the previous year and […]
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