8 Ways to Improve Your E-A-T (And Positively Affect Your Google Ranking)

google's algorithm

E-A-T. In a figurative sense, it’s what’s for dinner. E-A-T. Expertise, authoritativeness, and trustworthiness. These are three important factors in Google’s website ranking, but not directly. E-A-T is a three-course meal of how to focus your content to make the most of Google’s ever-evolving algorithm. Not by trickery or attempting to game the system, mind […]

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Use Short-Form Video to Bolster Your Long-Form Message

TikTok. Perhaps you’ve heard of it. It’s big. As of September 2021, TikTok has 1 billion monthly active users: the fastest social network to reach that staggering figure (Facebook, for example, took 71% longer). TikTok is big (recently celebrating 1 billion monthly users), yet short: with videos either 15 or 60 seconds in length. What […]

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