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Recently, we’ve been seeing a year-over-year downward trend in the organic traffic in some of our home-building client reports. But noticing trends is only the first part of the analysis. To fully understand the data we were seeing, we needed to find the cause for this dip in traffic. And, as usual, it’s not just […]
Google’s FLoC is out. Topics is in (for now). When last we wrote about Google’s plan to replace third-party cookies with something less invasive, FloC was all the rage. FLoC stands for Federated Learning of Cohorts. With FLoC, as you visit websites, your browser compiles a list of what it thinks are your interests, and […]
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