Closing the Data Gap: Adding Intelligence to Digital Marketing for Offline Brands
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
– John Wanamaker
Digital marketing offers rewards aplenty to offline brands.
Brand awareness, website traffic, and lead generation are just a few of the benefits for offline brands strategically using digital marketing.
But what about knowing how your online advertising directly leads to offline sales?
We have conversations around the “relationship” between online traffic & leads and offline traffic & sales, but unfortunately, there has been the big disconnect—a gap in the data—between the online and offline sides of the equation.
We know which channels are producing the traffic that best converts to leads, but we don’t know what traffic best converts to sales.
This could be where the “wasted half” that Wanamaker was referring to is hiding.
The good news is: We’re here to end Wanamaker’s famous conundrum.
AdsIntelligence Marketing Closes the Data Gap
Here at AdsIntelligence Marketing, we’ve been searching for years for this Holy Grail, this connection between the digital and the physical, this direct measurement between online advertising and offline sales.
And we have found it. This is truly a game changer for brands who sell their products & services offline.
AdsIntelligence Marketing now operates a multi-touch attribution platform that leverages first-party data to track all invested advertising capital and link it directly to revenue.
Just to make sure you realize how transformational this is (and what sets it apart from other platforms such as Google Analytics), we want to highlight two phrases in that sentence: “multi-touch attribution” and “first-party data.”
First, “multi-touch attribution.” With our platform, you can see every stage of the customer journey: what ads were clicked on (Facebook, banner, or neither); what webpages were visited, viewed most, and engaged with; and whether or not any forms were filled out. Every touch on the digital marketing journey is tracked and connected.
And second, “first-party data.” First-party data means we’re not reliant on outside sources of traffic, such as Google Analytics’ filtered data. This is data collected directly from the customer interacting with your marketing.
By building this bridge between digital marketing and offline sales, we are able to reallocate your investment to the advertising strategies that are directly driving sales. We now have the tools to complete the cycle with descriptive analytics, economic education (Return on Ad Spend), and predictive modeling, making us the most efficient and effective partner for your business. AdsIntelligence Marketing’s platform not only saves time, but it also maximizes your ROI!
AdsIntelligence Marketing: Residential New-Home Industry’s Only Choice to Close the Data Gap
AdsIntelligence Marketing is the exclusive provider of this end-to-end digital marketing platform for the residential new-home industry. It’s time for a change in how builders and developers spend their advertising dollars. No longer will you measure digital marketing success by leads—it will now be by actual sales!
This exciting evolution in digital marketing for offline product increases efficiency and eliminates waste converting marketing from an expense into a revenue generator. Indeed, the optimized ad savings pay for the service and then some—conservatively generating a 30% increase in efficieny! John Wanamaker wishes he had access to our new multi-touch attribution digital marketing platform.
When you are ready to take your digital marketing to the next level and directly map it to actual offline sales, there’s only one name to contact: AdsIntelligence Marketing!