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January 6, 2023
When we buy a product or service, we’re looking to get the best and most value for our money. When we market a product or… Read More »
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When we buy a product or service, we’re looking to get the best and most value for our money. When we market a product or… Read More »
Yes, words are powerful. They can prompt us to purchase. They can move us to tears. They can sum up our courage. They can banish… Read More »
HomeAid National Capital Region (previously known as HomeAid Northern Virginia) is a noble, non-profit organization whose singular aim is to end homelessness. They connect like-minded… Read More »
The Great American Living Awards are always a highlight of the year, as all the hard work of the industry’s sales, marketing, design, building, and development… Read More »
“If you wish to converse with me, define your terms.” - Voltaire “The beginning of wisdom is the definition of term.” – Socrates As with… Read More »
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker Over 100 years ago, John… Read More »
AdsIntelligence helps a diverse collection of clients reach their even-more-diverse audiences. We mix unmatched creativity, proven marketing experience, and acute advertising intelligence to form the… Read More »
Presented by the Maryland Building Industry Association’s (MBIA) Sales & Marketing Council, the annual Maryland Awards of Excellence (MAX) highlights the best home builders, marketers,… Read More »
AdsIntelligence helps a diverse collection of clients reach their even-more-diverse audiences. We mix unmatched creativity, proven marketing experience, and acute advertising intelligence to form the… Read More »
Recently, we’ve been seeing a year-over-year downward trend in the organic traffic in some of our home-building client reports. But noticing trends is only the… Read More »
Google’s FLoC is out. Topics is in (for now). When last we wrote about Google’s plan to replace third-party cookies with something less invasive, FloC… Read More »
E-A-T. In a figurative sense, it’s what’s for dinner. E-A-T. Expertise, authoritativeness, and trustworthiness. These are three important factors in Google’s website ranking, but not… Read More »
TikTok. Perhaps you’ve heard of it. It’s big. As of September 2021, TikTok has 1 billion monthly active users: the fastest social network to reach… Read More »
An older study is making the rounds again, but it is as important now as when it was first written. Created as part of the… Read More »
The new year is here, and with it a time to reflect on what the future of content marketing will hold. It’s a time to… Read More »
Google has made some major announcements and changes this year. First it was getting rid of third-party cookies in 2022, which got pushed back to… Read More »
There’s so much information out there, we can barely stay focused. That is, our attention spans are actually shrinking because there’s an over-abundance to experience.… Read More »
In May, we offered some thoughts about how iOS 14.5 was going to change our interactions with Facebook. The whole “opting out of Facebook tracking… Read More »
Marketing is all about engagement. Engage your audience with your message and they will respond. But engaging doesn’t mean just capturing their attention—you need to… Read More »
Recent analyses of web traffic have found that up to almost 2/3 of all internet traffic is automated. And by “automated,” we of course mean… Read More »
The Great American Living Awards showcase and reward the hard work of the industry’s sales, marketing, design, building, and development teams. It’s a special event.… Read More »
Google Ads metrics are just random numbers if the data isn’t actionable. Google knows this, which is why they are always tinkering with the way… Read More »
Hey. How’s it going? We’re doing fine, but it’s been too long since we had a little chat. What’s that? You want to know why… Read More »
To put it mildly, the last couple of years have changed the face of many workplaces throughout the country and around the world. Many of… Read More »
Social media is one of the main communication methods of those aged 25-40: the millennials. New platforms have come and gone, but the power of… Read More »
Your customers are on social media. What’s more, they expect your business to be on social media. And when they find your business on social… Read More »
iOS 14.5 is already an old update, but its changes will resonate for years to come. Changes that give users more control over their information… Read More »
Social Media Day – A brief history and analysis of social media & advertising Communication is not a solo event. For that matter, humanity is… Read More »
National Rotisserie Chicken Day (and the power of a great slogan) National Rotisserie Chicken Day may seem like an odd day for a marketing firm… Read More »
Every year on the last Monday of May, we celebrate Memorial Day. While to some it’s day for cookouts or a day off from school,… Read More »
Presented by the Maryland Building Industry Association’s (MBIA) Sales & Marketing Council, the annual Maryland Awards of Excellence (MAX) highlights the best home builders, marketers,… Read More »
National Pizza Party Day is celebrated on the third Friday of May, because Fridays are, quite simply, the best days to have pizza parties. To… Read More »
Happy World Password Day. No, this isn’t a day to celebrate something silly like the Master Password for the Earth is something like “Passw0rd.” It’s… Read More »
iOS 14.5 is here and with it comes a major potential disruption to Facebook Ad performance, specifically by opting out of allowing the Facebook pixel… Read More »
The weather is getting warmer and the days are getting longer; it is finally starting to feel like spring! Are you thinking what I am… Read More »
My name is Claire, and I am excited to share that I have joined AI’s team as their social media intern! Being an intern at… Read More »
Ah, April Fools’ day: a day of jests and pranks. Whether it was Burger King’s “Left-Handed Whopper” in 2008, or the BBC announcing a record… Read More »
Facebook ads as we know them are about to change. Maybe. And all because of some new privacy settings in an iOS 14 update. Coming… Read More »
This blog has an image above it. And that carefully curated and designed header image accents and complements these words. An image that gives you… Read More »
Running a small business has always been hard; running one now during the pandemic is exponentially more difficult. As we all help to keep our… Read More »
You’ve heard it before: the real estate business is all about location, location, location. Buyers need to know all the positives of the locale of… Read More »
Ah, St. Patrick’s Day. The day when everyone wears “Kiss Me I’m Irish” shirts, decorates their offices in shamrocks, eats corned beef and cabbage, and… Read More »
Napping: the best way to wrap a day dream. Those little bursts of unconsciousness that help us recover, prepare, and refresh. We’re forced to do… Read More »
Sustainability is an important topic in design and building industries. In a world of dwindling resources, economic imbalance, and social disparity, sustainability implores us to… Read More »
A bowl. A spoon. Some milk (of some sort). And the pling pling pling of shapes falling into a bowl. This is cereal. And if… Read More »
Grammar is something many people learn about in school because they have to and then promptly forget. Parts of speech. Which words you should never… Read More »
The true purpose of any author is to have the reader remember their work. Maybe not the whole work, but at least a part of… Read More »
The Great American Living Awards are always a highlight of the year, as all the hard work of the industry’s sales, marketing, design, building, and… Read More »
Real estate is, by its very nature, all about the property. But just as a test drive is the best way to match yourself to… Read More »
In the olden days of a few years ago, everyone was stressing about keywords when looking at Search Engine Optimization (SEO). What keywords are you… Read More »
Think you’d be a great addition to our team? Check back often for details on our current openings. In the meantime, go ahead and forward over your cover letter, resume and a link to your online portfolio (if applicable). We’d love to hear from you: [email protected]
