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50% of Your Advertising Budget is Wasted (And What You Can Do About It!)

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker Over 100 years ago, John… Read More »

Portfolio Spotlight: Birchwood at Brambleton

AdsIntelligence helps a diverse collection of clients reach their even-more-diverse audiences. We mix unmatched creativity, proven marketing experience, and acute advertising intelligence to form the… Read More »

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AdsIntelligence Marketing Brings Home Ten 2021 MAX Awards

Presented by the Maryland Building Industry Association’s (MBIA) Sales & Marketing Council, the annual Maryland Awards of Excellence (MAX) highlights the best home builders, marketers,… Read More »

Portfolio Spotlight: Embrey Mill

AdsIntelligence helps a diverse collection of clients reach their even-more-diverse audiences. We mix unmatched creativity, proven marketing experience, and acute advertising intelligence to form the… Read More »

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Supply Chain Disruptions Hamper Housing Market

Recently, we’ve been seeing a year-over-year downward trend in the organic traffic in some of our home-building client reports. But noticing trends is only the… Read More »

Will Google’s Topics Replace Third-Party Cookies?

Google’s FLoC is out. Topics is in (for now). When last we wrote about Google’s plan to replace third-party cookies with something less invasive, FloC… Read More »

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8 Ways to Improve Your E-A-T (And Positively Affect Your Google Ranking)

E-A-T. In a figurative sense, it’s what’s for dinner. E-A-T. Expertise, authoritativeness, and trustworthiness. These are three important factors in Google’s website ranking, but not… Read More »

Use Short-Form Video to Bolster Your Long-Form Message

TikTok. Perhaps you’ve heard of it. It’s big. As of September 2021, TikTok has 1 billion monthly active users: the fastest social network to reach… Read More »

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Build Trust Through Credibility in 10 Steps

An older study is making the rounds again, but it is as important now as when it was first written. Created as part of the… Read More »

Our Top 3 Content Marketing Resolutions for 2022

The new year is here, and with it a time to reflect on what the future of content marketing will hold. It’s a time to… Read More »

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New Changes Coming to Google

Google has made some major announcements and changes this year. First it was getting rid of third-party cookies in 2022, which got pushed back to… Read More »

Short attention spans and their benefits to the marketing world

There’s so much information out there, we can barely stay focused. That is, our attention spans are actually shrinking because there’s an over-abundance to experience.… Read More »

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Adjusting our Facebook Ad Strategy with iOS 14.5 – 6 Months Later

In May, we offered some thoughts about how iOS 14.5 was going to change our interactions with Facebook. The whole “opting out of Facebook tracking… Read More »

User Generated Content: Engaging Through Participation

Marketing is all about engagement. Engage your audience with your message and they will respond. But engaging doesn’t mean just capturing their attention—you need to… Read More »

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Digital Marketing Spotlight: Beating Bots & Taking Names

Recent analyses of web traffic have found that up to almost 2/3 of all internet traffic is automated. And by “automated,” we of course mean… Read More »

AdsIntelligence Brings Home 13 GALA Awards for 2021

The Great American Living Awards showcase and reward the hard work of the industry’s sales, marketing, design, building, and development teams. It’s a special event.… Read More »

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Data-Driven Attribution is Coming to Google Ads

Google Ads metrics are just random numbers if the data isn’t actionable. Google knows this, which is why they are always tinkering with the way… Read More »

How’s It Going? — An Introduction to Conversational Copywriting (And What Makes It So Effective)

Hey. How’s it going? We’re doing fine, but it’s been too long since we had a little chat. What’s that? You want to know why… Read More »

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Keeping Distributed Employees (Remote Workers) Engaged with Internal Marketing

To put it mildly, the last couple of years have changed the face of many workplaces throughout the country and around the world. Many of… Read More »

Millennials: Importance in Marketing Real Estate on Social Media

Social media is one of the main communication methods of those aged 25-40: the millennials. New platforms have come and gone, but the power of… Read More »

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Using Social Media as a Customer Service Tool

Your customers are on social media. What’s more, they expect your business to be on social media. And when they find your business on social… Read More »

Digital Marketing in Transition: Privacy Prompts Adaptive Marketing

iOS 14.5 is already an old update, but its changes will resonate for years to come. Changes that give users more control over their information… Read More »

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Social Media Day – June 30

Social Media Day – A brief history and analysis of social media & advertising Communication is not a solo event. For that matter, humanity is… Read More »

National Rotisserie Chicken Day Blog – June 2

National Rotisserie Chicken Day (and the power of a great slogan) National Rotisserie Chicken Day may seem like an odd day for a marketing firm… Read More »

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Memorial Day and Social Media: How To Do It Right

Every year on the last Monday of May, we celebrate Memorial Day. While to some it’s day for cookouts or a day off from school,… Read More »

Ai Brings Home Four MAX Awards

Presented by the Maryland Building Industry Association’s (MBIA) Sales & Marketing Council, the annual Maryland Awards of Excellence (MAX) highlights the best home builders, marketers,… Read More »

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National Pizza Party Day – A Celebration of Marketing

National Pizza Party Day is celebrated on the third Friday of May, because Fridays are, quite simply, the best days to have pizza parties. To… Read More »

World Password Day – May 7

Happy World Password Day. No, this isn’t a day to celebrate something silly like the Master Password for the Earth is something like “Passw0rd.” It’s… Read More »

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Adjusting our Facebook Ad Strategy with iOS 14.5

iOS 14.5 is here and with it comes a major potential disruption to Facebook Ad performance, specifically by opting out of allowing the Facebook pixel… Read More »

9 Tips To Spring Clean Your Social Media

The weather is getting warmer and the days are getting longer; it is finally starting to feel like spring! Are you thinking what I am… Read More »

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Intern Takeover – Claire’s Favorite Things About the Office

My name is Claire, and I am excited to share that I have joined AI’s team as their social media intern! Being an intern at… Read More »

April Fools! A Holiday History

Ah, April Fools’ day: a day of jests and pranks. Whether it was Burger King’s “Left-Handed Whopper” in 2008, or the BBC announcing a record… Read More »

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iOS, Facebook Ads, and Privacy

Facebook ads as we know them are about to change. Maybe. And all because of some new privacy settings in an iOS 14 update. Coming… Read More »

The marriage of words and pictures (and how both affect user experience)

This blog has an image above it. And that carefully curated and designed header image accents and complements these words. An image that gives you… Read More »

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Celebrate Small Businesses – National Mom & Pop Business Owners Day

Running a small business has always been hard; running one now during the pandemic is exponentially more difficult. As we all help to keep our… Read More »

Use Location to Better Target Your Customers

You’ve heard it before: the real estate business is all about location, location, location. Buyers need to know all the positives of the locale of… Read More »

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Holiday History – St. Patrick’s Day

Ah, St. Patrick’s Day. The day when everyone wears “Kiss Me I’m Irish” shirts, decorates their offices in shamrocks, eats corned beef and cabbage, and… Read More »

The Power of the Nap – National Napping Day

Napping: the best way to wrap a day dream. Those little bursts of unconsciousness that help us recover, prepare, and refresh. We’re forced to do… Read More »

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Content Sustainability – Repurposing Your Evergreen

Sustainability is an important topic in design and building industries. In a world of dwindling resources, economic imbalance, and social disparity, sustainability implores us to… Read More »

Cheers to National Cereal Day!

A bowl. A spoon. Some milk (of some sort). And the pling pling pling of shapes falling into a bowl. This is cereal. And if… Read More »

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Let’s Revisit Grammar – National Grammar Day

Grammar is something many people learn about in school because they have to and then promptly forget. Parts of speech. Which words you should never… Read More »

Classic Concepts for Marketing Mastery

The true purpose of any author is to have the reader remember their work. Maybe not the whole work, but at least a part of… Read More »

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AdsIntelligence Wins Nine GALA Awards For 2020

The Great American Living Awards are always a highlight of the year, as all the hard work of the industry’s sales, marketing, design, building, and… Read More »

6 Digital Marketing Tips for Real Estate

Real estate is, by its very nature, all about the property. But just as a test drive is the best way to match yourself to… Read More »

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BERT and… SEO (You were expecting Ernie?)

In the olden days of a few years ago, everyone was stressing about keywords when looking at Search Engine Optimization (SEO). What keywords are you… Read More »

2020’s Virtually Social Year—An Analysis of Facebook

It’s been a year, hasn’t it? A pandemic. An election. A continuing discussion on the proper balance of facts and opinions, of science and belief.… Read More »

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Enlist Your Employees to Spread Your Message (Especially During a Pandemic)

You have a social media army at your fingertips: your employees. They are ready to spread your message across all their social spheres, provided your… Read More »

Finding Your Audience: 3 Methods to Create Very Human Personas

Personas. Those specifically fictitious customer representations that all of us make. By creating personas, we’re better able to craft our marketing to focus on those… Read More »

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Google AdWords Update

On June 11th Google announced significant changes to its self-managed advertising platform (Adwords) regarding real estate advertising. In short, by the end of 2020 they’re… Read More »

Google My Business: The What, Why, & How

Everyone has been talking about Google My Business (GMB), and how important it is for your business. But what is it, and how do you… Read More »

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