Digital Marketing in Transition: Privacy Prompts Adaptive Marketing

iOS 14.5 is already an old update, but its changes will resonate for years to come. Changes that give users more control over their information through advanced privacy settings. Changes that impact how marketers can target their marketing and analyze the results. And more changes are on the way from Apple, Google, and others. This […]

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Google AdWords Update

google Adwords update post

On June 11th Google announced significant changes to its self-managed advertising platform (Adwords) regarding real estate advertising. In short, by the end of 2020 they’re eliminating the ability for advertisers to target ads based on certain demographics and zip codes. We anticipated this move in light of all the trouble Facebook has endured over the […]

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