Paper Archives - AdsIntelligence

A Case for Print in the Digital Age

Posted on November 17, 2015 by AdsIntelligence Blog Team

“We were probably mistaken to think of words on screens as substitutes for words on paper. They seem to be different things, suited to different kinds of reading and providing different sorts of aesthetic and intellectual experiences” 1 We are living in the Digital Age. The average American adult spends about half of his or […]

How Paper is Made

Posted on June 25, 2013 (May 29, 2019) by AdsIntelligence Blog Team

As promised in my last post, An Ode to Uncoated Paper, I am back to talk about the paper making process. Talking about paper, without sharing details on how it‚’ made, would feel too much like cheating you out of valuable knowledge! Besides, you’ll be amazed at what you’re about to learn. Let‚’ keep this […]

An Ode to Uncoated Paper

Posted on May 16, 2013 (May 29, 2019) by AdsIntelligence Blog Team

Let‚’ talk about uncoated paper and why it‚’ my favorite. Now, you may be thinking that shiny glossy coated paper is far superior, but this is not the case. Most people, including clients and some colleagues, often assume that the silky glossy sheen adds a level of elegance to printed paper pieces making it an […]