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Recently, we’ve been seeing a year-over-year downward trend in the organic traffic in some of our home-building client reports. But noticing trends is only the first part of the analysis. To fully understand the data we were seeing, we needed to find the cause for this dip in traffic. And, as usual, it’s not just […]
An older study is making the rounds again, but it is as important now as when it was first written. Created as part of the Stanford Behavior Design Lab (at the time, it was the Standford Persuasive Technology Lab), the Standford Guidelines for Web Credibility are lessons that should never be set aside. Credibility is […]
Hey. How’s it going? We’re doing fine, but it’s been too long since we had a little chat. What’s that? You want to know why we’re writing like this. . . so conversationally? Well, this is the introduction to our blog about conversational copywriting, so it just made sense. We’re hooking you in with short […]
Social media is one of the main communication methods of those aged 25-40: the millennials. New platforms have come and gone, but the power of social media as a prime millennial form of expression has held strong. Perhaps it’s the conversational nature of social media, where access to the inner thoughts of both people and […]
iOS 14.5 is already an old update, but its changes will resonate for years to come. Changes that give users more control over their information through advanced privacy settings. Changes that impact how marketers can target their marketing and analyze the results. And more changes are on the way from Apple, Google, and others. This […]
National Rotisserie Chicken Day (and the power of a great slogan) National Rotisserie Chicken Day may seem like an odd day for a marketing firm to highlight, but there’s a good reason we are. The slogan. Those few little words that burrow into your subconscious, repeating into infinity. The important marketing tools that make you […]
National Pizza Party Day is celebrated on the third Friday of May, because Fridays are, quite simply, the best days to have pizza parties. To celebrate this delicious occasion (and to get everyone salivating), we wanted to showcase how marketing throughout the ages has given rise to the popularity of pizza. It’s an interesting history, […]
Every marketer knows that the key to a successful integrated marketing program all comes down to the mixology. Successful marketing campaigns need the same balance and precision as a perfectly mixed cocktail – with the ideal combination of ingredients! […]
“We were probably mistaken to think of words on screens as substitutes for words on paper. They seem to be different things, suited to different kinds of reading and providing different sorts of aesthetic and intellectual experiences” 1 We are living in the Digital Age. The average American adult spends about half of his or […]
The more things change, the more they stay the same. Regardless of whatever new technologies emerge in online advertising, there are still no silver bullets. No panacea. No one thing that is going to answer all your needs. You still need a blended approach. It seems like daily, there’s a new technology emerging that allows […]
“They’re making another one already?” That’s what people say when rumors of the next iPhone first begin to surface. But what do they say when it’s finally out? “Oh you got the new one!? I’m picking mine up next week.” How in the world does Apple get people to this point? From “I’ll wait till […]
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