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E-A-T. In a figurative sense, it’s what’s for dinner. E-A-T. Expertise, authoritativeness, and trustworthiness. These are three important factors in Google’s website ranking, but not directly. E-A-T is a three-course meal of how to focus your content to make the most of Google’s ever-evolving algorithm. Not by trickery or attempting to game the system, mind […]
Google has made some major announcements and changes this year. First it was getting rid of third-party cookies in 2022, which got pushed back to 2023. And now, in the past month or so, Google has announced a few more changes to its service. One is here now; one will be implemented next year. Though […]
Presented by the Maryland Building Industry Association’s (MBIA) Sales & Marketing Council, the annual Maryland Awards of Excellence (MAX) highlights the best home builders, marketers, designers, and sales associates. Ai is proud to announce we won four awards this year at the 2020 MAX celebration: no other marketing agency won more! Showcasing every facet of […]
In the olden days of a few years ago, everyone was stressing about keywords when looking at Search Engine Optimization (SEO). What keywords are you targeting? How often do they appear and how prominent are they in your content? Keywords provided not only a focus for the content, but also acted as beacons to search […]
Everyone has been talking about Google My Business (GMB), and how important it is for your business. But what is it, and how do you use it? This is a short guide to the What, Why, and How of GMB, so that you can start using it right now! GMB is an offshoot of the […]
Part One and Part Two flew by, now we’re on our last leg of the Google My Business journey. We’ve discussed what GMB is, how you can utilize its features to combine SEO and social efforts with search, and how to collect insights to learn more about your customers’ searching habits. So, what’s next? One thing we […]
In Part One of The Intersection of SEO & Social, we talked about the different features of Google My Business, including Google Posts which allow you to share videos and posts you may have only posted on Facebook, Instagram, or YouTube. But wait – there’s more! Just like social media, you’re able to check the […]
It’s no secret that social media is changing. Each day we wake up there’s something new. We typically think of our favorite social media platforms – Facebook, Instagram, and Twitter. But don’t forget Google, the world’s most beloved search engine. It’s imperative to consider Google when thinking about social media platforms and cross aggregating. But […]
Every marketer knows that the key to a successful integrated marketing program all comes down to the mixology. Successful marketing campaigns need the same balance and precision as a perfectly mixed cocktail – with the ideal combination of ingredients! […]
For those who don’t know, Adwords is the system used to get paid ads in the sponsored section of the Google Search Engine. SEO is all about getting your site to rank in the organic “unpaid” results. They are two very different things. So what does Adwords have to do with your SEO efforts? One […]
Content is still the irrefutable king in the land of online marketing. And although content marketing has been around forever, it has recently become a hugely popular buzzword. So what is it exactly? Here‚’ what Wikipedia has to say: Content marketing is any marketing format that involves the creation and sharing of media and publishing […]
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