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TikTok. Perhaps you’ve heard of it. It’s big. As of September 2021, TikTok has 1 billion monthly active users: the fastest social network to reach that staggering figure (Facebook, for example, took 71% longer). TikTok is big (recently celebrating 1 billion monthly users), yet short: with videos either 15 or 60 seconds in length. What […]
An older study is making the rounds again, but it is as important now as when it was first written. Created as part of the Stanford Behavior Design Lab (at the time, it was the Standford Persuasive Technology Lab), the Standford Guidelines for Web Credibility are lessons that should never be set aside. Credibility is […]
In May, we offered some thoughts about how iOS 14.5 was going to change our interactions with Facebook. The whole “opting out of Facebook tracking as default” thing. (And, really, giving the user power to deny tracking for all apps at once by keeping this setting on the default—but we’re just focusing on Facebook for […]
Marketing is all about engagement. Engage your audience with your message and they will respond. But engaging doesn’t mean just capturing their attention—you need to get them involved in your marketing. Because, in the immortal words of David Ogilvy in his famous 1982 ad, How to create advertising that sells, “It pays to involve the […]
Hey. How’s it going? We’re doing fine, but it’s been too long since we had a little chat. What’s that? You want to know why we’re writing like this. . . so conversationally? Well, this is the introduction to our blog about conversational copywriting, so it just made sense. We’re hooking you in with short […]
Social media is one of the main communication methods of those aged 25-40: the millennials. New platforms have come and gone, but the power of social media as a prime millennial form of expression has held strong. Perhaps it’s the conversational nature of social media, where access to the inner thoughts of both people and […]
Your customers are on social media. What’s more, they expect your business to be on social media. And when they find your business on social media, they expect to be able to interact with you just as they do with all their other social media contacts. Social media seems to have evolved into a necessary […]
iOS 14.5 is already an old update, but its changes will resonate for years to come. Changes that give users more control over their information through advanced privacy settings. Changes that impact how marketers can target their marketing and analyze the results. And more changes are on the way from Apple, Google, and others. This […]
Social Media Day – A brief history and analysis of social media & advertising Communication is not a solo event. For that matter, humanity is not a solo event. There is a deep-down need to express our opinions, to connect with others, and to express our opinions of their opinions. It goes all the way […]
Every year on the last Monday of May, we celebrate Memorial Day. While to some it’s day for cookouts or a day off from school, Memorial Day is really about remembering and honoring those in the military who gave their life for our freedom. It began at the end of the Civil War, though the […]
Presented by the Maryland Building Industry Association’s (MBIA) Sales & Marketing Council, the annual Maryland Awards of Excellence (MAX) highlights the best home builders, marketers, designers, and sales associates. Ai is proud to announce we won four awards this year at the 2020 MAX celebration: no other marketing agency won more! Showcasing every facet of […]
iOS 14.5 is here and with it comes a major potential disruption to Facebook Ad performance, specifically by opting out of allowing the Facebook pixel to track users’ online activities. This affects all of Facebook’s apps: Facebook, Messenger, Instagram, and WhatsApp. It’s this disruption to the FB pixel’s ability to collect user data where […]
The weather is getting warmer and the days are getting longer; it is finally starting to feel like spring! Are you thinking what I am thinking?! Let’s use that extra daylight and clean up your company’s social media accounts! I know this is probably not what you had in mind, but having organized, up-to-date social […]
Facebook ads as we know them are about to change. Maybe. And all because of some new privacy settings in an iOS 14 update. Coming soon. Apple is touting this change as new privacy protections for its users, while Facebook is bemoaning the impact these new “restrictions” will have on small businesses. But what’s really […]
Real estate is, by its very nature, all about the property. But just as a test drive is the best way to match yourself to an automobile, an in-person visit has always been a must when buying a home. Only by walking through the rooms, becoming enamored with the layout, and having that magical “this […]
It’s been a year, hasn’t it? A pandemic. An election. A continuing discussion on the proper balance of facts and opinions, of science and belief. And as we’ve all been social distancing, social media has become even more important. It’s no longer just a method to communicate with folks far away, it’s now also a […]
You have a social media army at your fingertips: your employees. They are ready to spread your message across all their social spheres, provided your message is worthy. They are bastions of trust to their friends—a trust that can be extended to your brand. This great news comes at the best time during this worst […]
Part One and Part Two flew by, now we’re on our last leg of the Google My Business journey. We’ve discussed what GMB is, how you can utilize its features to combine SEO and social efforts with search, and how to collect insights to learn more about your customers’ searching habits. So, what’s next? One thing we […]
In Part One of The Intersection of SEO & Social, we talked about the different features of Google My Business, including Google Posts which allow you to share videos and posts you may have only posted on Facebook, Instagram, or YouTube. But wait – there’s more! Just like social media, you’re able to check the […]
It’s no secret that social media is changing. Each day we wake up there’s something new. We typically think of our favorite social media platforms – Facebook, Instagram, and Twitter. But don’t forget Google, the world’s most beloved search engine. It’s imperative to consider Google when thinking about social media platforms and cross aggregating. But […]
When it comes to reaching out to prospective clients, video offers a unique form of communication that gets across what text and audio simply can’t. Industry trends indicate video use will be on the rise among the marketing community. Here at Borcz + Dixon, we’ve noticed that trend as well and our clients have benefitted […]
Every marketer knows that the key to a successful integrated marketing program all comes down to the mixology. Successful marketing campaigns need the same balance and precision as a perfectly mixed cocktail – with the ideal combination of ingredients! […]
Since its inception in 2010, Pinterest has captivated and inspired users with its innovative yet simplistic visual discovery engine. Pinterest bringing stories to life and helping users (also known as “Pinners”) discover new things they want may want to plan, buy and experience in the future. The unique, visual nature of Pinterest continues to captivate new users with […]
In‚ “The Trend Behind Hashtags” we discussed where hashtags originated and the trends that keep them popular. Now it‚’ time to talk a little bit about using hashtags for both personal and professional use. 1. Keep it short and simple There’s no reason to make your hashtag a run on sentence. Hashtags are used to […]
If you work in a company or industry that frequently attends, hosts or promotes conferences then you may be familiar with the moment you first used a hashtag. Such events as SXSW utilize hashtags to help Twitter users quickly filter through the Twitter Universe, simply by searching for #SXSW. The use of hashtags actually started […]
Anyone still struggling to decide if their business should be actively marketing on social media is, lets face it, pretty late to the game at this point. Of course every business should have a social media strategy in place. The competition has likely already been marketing through social media and these days, their customers expect […]
Your tendency and desire to ensure your social media profiles match does not make you OCD. In fact, it’s something worthy of applause. Social media is ever changing. By the time you finish reading this, some new feature, product or network has launched. How ever will you keep up? Rather than worry about staying on […]
The introduction of new media, specifically social media, has changed the world of marketing and how business professionals communicate with and market to consumers. Consumers are no longer passive, and there is a new expectation of quick gratification when it comes to searching, finding, and having information. Traditional methods of marketing (print, tv, radio, etc.), […]
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