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When we buy a product or service, we’re looking to get the best and most value for our money. When we market a product or service, we’re looking to convey the best and most value for the money. Sometimes companies get confused as to the true meaning of “value,” and what their customers really want. […]
Yes, words are powerful. They can prompt us to purchase. They can move us to tears. They can sum up our courage. They can banish our fears. But no matter how poetic or conversational we speak, words affect us deeper than you might think. And it starts before we even understand what others are saying […]
HomeAid National Capital Region (previously known as HomeAid Northern Virginia) is a noble, non-profit organization whose singular aim is to end homelessness. They connect like-minded builders, housing industry professionals, and other non-profits to renovate or build homeless shelters, housing facilities, and other non-profit spaces. Everything—time, expertise, and resources—is donated by HomeAid’s Builder Captains and Trade […]
The Great American Living Awards are always a highlight of the year, as all the hard work of the industry’s sales, marketing, design, building, and development teams is showcased and rewarded. It’s recognition of a job (or, in our case, jobs) well done. We’re so proud this year to be the recipient of NINE awards (including […]
“If you wish to converse with me, define your terms.” – Voltaire “The beginning of wisdom is the definition of term.” – Socrates As with all old quotes, most likely neither famed thinker actually said those exact words. However, the concept of having clear and unconfused terms before a rational discussion or educational experience occurs […]
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker Over 100 years ago, John Wanamaker, a pioneer in the field of marketing, opined that half of his advertising budget was most likely wasted. John knew that to get his messages in front of his […]
AdsIntelligence helps a diverse collection of clients reach their even-more-diverse audiences. We mix unmatched creativity, proven marketing experience, and acute advertising intelligence to form the secret sauce to our many successes. As an award-winning, full-service advertising agency that keeps its clients on the forefront of an evolving marketing landscape, we wanted to show some of […]
Presented by the Maryland Building Industry Association’s (MBIA) Sales & Marketing Council, the annual Maryland Awards of Excellence (MAX) highlights the best home builders, marketers, designers, and sales associates. AdsIntelligence Marketing is proud to announce we won ten awards this year at the 2021 MAX celebration: more than any other marketing agency! These MAX awards […]
AdsIntelligence helps a diverse collection of clients reach their even-more-diverse audiences. We mix unmatched creativity, proven marketing experience, and acute advertising intelligence to form the secret sauce to our many successes. As an award-winning, full-service advertising agency that keeps its clients on the forefront of an evolving marketing landscape, we wanted to show some of […]
Marketing is all about engagement. Engage your audience with your message and they will respond. But engaging doesn’t mean just capturing their attention—you need to get them involved in your marketing. Because, in the immortal words of David Ogilvy in his famous 1982 ad, How to create advertising that sells, “It pays to involve the […]
The Great American Living Awards showcase and reward the hard work of the industry’s sales, marketing, design, building, and development teams. It’s a special event. This year, we’re honored to be the recipient of THIRTEEN awards (including four awards of merit). These awards spotlight our wonderful clients, our work itself, and, most of all, the […]
Happy World Password Day. No, this isn’t a day to celebrate something silly like the Master Password for the Earth is something like “Passw0rd.” It’s a day to take an inventory of your own passwords and review the best practices for making your passwords more secure. And it’s a day to be all smarty pants […]
My name is Claire, and I am excited to share that I have joined AI’s team as their social media intern! Being an intern at a marketing firm is nothing like what you see in the movies. I don’t make coffee runs, and I have never been asked to make a copy. Does the office […]
Ah, April Fools’ day: a day of jests and pranks. Whether it was Burger King’s “Left-Handed Whopper” in 2008, or the BBC announcing a record pasta harvest in Switzerland in 1957, harmless fun at the expense of the gullible is a world-wide, day-long tradition. But April Fools’ Day has a very unique and storied history. […]
Running a small business has always been hard; running one now during the pandemic is exponentially more difficult. As we all help to keep our local businesses prospering, we should be especially mindful of it today: National Mom & Pop Business Owners Day. It was started by Rick and Margie Segel to honor the hard […]
Ah, St. Patrick’s Day. The day when everyone wears “Kiss Me I’m Irish” shirts, decorates their offices in shamrocks, eats corned beef and cabbage, and drinks green beer. But why do we do the things we do? Where do these traditions come from? And does any of it actually relate to the Irish or St. […]
Napping: the best way to wrap a day dream. Those little bursts of unconsciousness that help us recover, prepare, and refresh. We’re forced to do it as children, we long to do it as young adults, and we do it more and more as we get older. But is napping really good for us? To […]
A bowl. A spoon. Some milk (of some sort). And the pling pling pling of shapes falling into a bowl. This is cereal. And if you’re a cereal lover like us, then today is our day. Join us in celebrating National Cereal Day by accepting some fun cereal knowledge we’ll spoon feed you. (Sorry.) Cap’n […]
Everyone has been talking about Google My Business (GMB), and how important it is for your business. But what is it, and how do you use it? This is a short guide to the What, Why, and How of GMB, so that you can start using it right now! GMB is an offshoot of the […]
Another Great American Living Awards may have come and gone, but the night was nothing short of amazing. This special annual event brings together and honors the building industry’s best and brightest members, spotlighting a few of the top sales, design, and marketing campaigns of the year. Speaking of – Our team’s hard work paid off and […]
While Bruce is the man of the hour (and probably the rest of the year, if we’re being completely honest), we have more exciting awards to announce! Sometimes success depends on the level of collaboration that is exhibited to get to the final product, which is the exact reason we have a strong focus on […]
October has been a very exciting month for AdsIntelligence Marketing! Why, you ask? Well, for one, it’s the season for the Great American Living Awards, an awards ceremony that honors the building industry’s best and brightest. From grand awards to sales achievements to marketing and design materials, professionals within all aspects of the industry get […]
We have always been an agency of great people fostering great relationships. Our combination of unmatched creativity, marketing experience and advertising intelligence has been the force behind our strategies. We have always seen our role as the full-service advertising agency that keeps its clients on the forefront of an evolving marketing landscape, combined with technologies […]
We made the big switch – the one we’ve all been dreaming about. The switch from pictures to video on social media, that is […]
You may be wondering how Borcz+Dixon achieves such a high level of advertising awesomeness. We’re gonna let you in on a little secret.. We believe in having fun at work. Sure, we totally believe that hard work and dedication are REALLY important parts of creating the best work we can, but those aren’t the only […]
Each year at the Great American Living Awards, attendees are given one complimentary drink and an evening of unlimited entertainment as they gather to honor the top professionals in residential home design, sales, and marketing in the metropolitan D.C. market. We were thrilled to be the social media sponsors at this prestigious event for the […]
What do you get when you mix some of the best people in the business, a black tie affair, and a few shiny awards? A great night! On Thursday night, the men and women of Borcz-Dixon put on their bow ties and high heels and headed to the Great American Living Awards (GALA) in Tyson‚’ […]
The Internet, and technology in general, has changed so many things so quickly. It’s easy to lament as opposed to celebrate the technological and cultural evolution that’s happening right before our eyes. I say embrace it. Celebrate it. It’s not going away so don’t ignore it. Understand how change is impacting everything from self-driving cars […]
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