The sand. The surf. “The beach” is a legendary vacation destination in Maryland and Delaware. Its archetypal iconography, style, catchphrases, and color palette stir a deep yearning in our hearts and souls. For Lennar at the Beach, we adapted these accents and flavors, these postcard-esque missives and memories, into various marketing pieces. Everything tugged at beach nostalgia, presenting an idealized vacation setting coupled with messaging informing the reader that this could be their new home.
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