Living in a resort-style master-planned community—one with such amenities as an 18-Hole Golf Course designed by Arthur Hill and a 22,500 Sq. Ft. Clubhouse with pro shop—is extraordinary. So is having a flamingo for a mascot for a Delaware community. We ran with it, though, embracing the uniqueness of this pink bird and merging it’s iconic standing-on-one-leg posture with a golf flag. We iterated this to showcase the newness of the coming homes and amenities. We also playfully combined other elements of the resort life with golf images, cheekily suggesting homebuyers are buying into this extravagant lifestyle and getting a house included in the deal.