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Advertise (v.)To describe or draw attention to a product, service or event in a public medium in order to promote sales or attendance If we accept the above definition of what it means to advertise, that means that our job as an advertising agency is to draw as much attention to our clients’ products (or […]
“We were probably mistaken to think of words on screens as substitutes for words on paper. They seem to be different things, suited to different kinds of reading and providing different sorts of aesthetic and intellectual experiences” 1 We are living in the Digital Age. The average American adult spends about half of his or […]
Color is not to be misused. It demands attention, sets the tone and evokes emotion. Yet, many of us misuse color. Well, stop it! Stop thinking color has to be this or color needs to go here or there or represent this and that. The question is, can you make the color work? Does the […]
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