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E-A-T. In a figurative sense, it’s what’s for dinner. E-A-T. Expertise, authoritativeness, and trustworthiness. These are three important factors in Google’s website ranking, but not directly. E-A-T is a three-course meal of how to focus your content to make the most of Google’s ever-evolving algorithm. Not by trickery or attempting to game the system, mind […]
Recent analyses of web traffic have found that up to almost 2/3 of all internet traffic is automated. And by “automated,” we of course mean only one thing: non-human bots. Bots are programs that exist online to perform specific tasks. There are good bots and bad bots. Good bots do things like scanning attachments and […]
Facebook ads as we know them are about to change. Maybe. And all because of some new privacy settings in an iOS 14 update. Coming soon. Apple is touting this change as new privacy protections for its users, while Facebook is bemoaning the impact these new “restrictions” will have on small businesses. But what’s really […]
You’ve heard it before: the real estate business is all about location, location, location. Buyers need to know all the positives of the locale of their potential new home: where it is and what it’s near. But the property’s address can also be used to push your advertising right to the customers who are more […]
The true purpose of any author is to have the reader remember their work. Maybe not the whole work, but at least a part of it, which the reader takes with them and, like a seed, spreads to others. From a scholarly mindset, this is how ideas implant themselves into society and grow to bear […]
Real estate is, by its very nature, all about the property. But just as a test drive is the best way to match yourself to an automobile, an in-person visit has always been a must when buying a home. Only by walking through the rooms, becoming enamored with the layout, and having that magical “this […]
A recent study of over 250 predominantly small ad agencies conducted by Ad World Masters has found that while there are some fears about the current situation, many teams expect to weather the storm. And that’s a good thing – we, as agencies, are seeing that we will have an important role in this new […]
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