Adjusting our Facebook Ad Strategy with iOS 14.5

iOS 14.5 is here and with it comes a major potential disruption to Facebook Ad performance, specifically by opting out of allowing the Facebook pixel to track users’ online activities. This affects all of Facebook’s apps: Facebook, Messenger, Instagram, and WhatsApp.   It’s this disruption to the FB pixel’s ability to collect user data where […]

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iOS, Facebook Ads, and Privacy

Facebook ads as we know them are about to change. Maybe. And all because of some new privacy settings in an iOS 14 update. Coming soon. Apple is touting this change as new privacy protections for its users, while Facebook is bemoaning the impact these new “restrictions” will have on small businesses. But what’s really […]

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