8 Ways to Improve Your E-A-T (And Positively Affect Your Google Ranking)

google's algorithm

E-A-T. In a figurative sense, it’s what’s for dinner. E-A-T. Expertise, authoritativeness, and trustworthiness. These are three important factors in Google’s website ranking, but not directly. E-A-T is a three-course meal of how to focus your content to make the most of Google’s ever-evolving algorithm. Not by trickery or attempting to game the system, mind […]

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iOS, Facebook Ads, and Privacy

Facebook ads as we know them are about to change. Maybe. And all because of some new privacy settings in an iOS 14 update. Coming soon. Apple is touting this change as new privacy protections for its users, while Facebook is bemoaning the impact these new “restrictions” will have on small businesses. But what’s really […]

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Use Location to Better Target Your Customers

location to target customers post

You’ve heard it before: the real estate business is all about location, location, location. Buyers need to know all the positives of the locale of their potential new home: where it is and what it’s near. But the property’s address can also be used to push your advertising right to the customers who are more […]

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Classic Concepts for Marketing Mastery

classic marketing post

The true purpose of any author is to have the reader remember their work. Maybe not the whole work, but at least a part of it, which the reader takes with them and, like a seed, spreads to others. From a scholarly mindset, this is how ideas implant themselves into society and grow to bear […]

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6 Digital Marketing Tips for Real Estate

6 marketing tips for real estate post

Real estate is, by its very nature, all about the property. But just as a test drive is the best way to match yourself to an automobile, an in-person visit has always been a must when buying a home. Only by walking through the rooms, becoming enamored with the layout, and having that magical “this […]

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The Intersection of SEO & Social – Google My Business: Part 3

Google reviews logo

Part One and Part Two flew by, now we’re on our last leg of the Google My Business journey. We’ve discussed what GMB is, how you can utilize its features to combine SEO and social efforts with search, and how to collect insights to learn more about your customers’ searching habits. So, what’s next? One thing we […]

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The Intersection of SEO & Social – Google My Business: Part 2

GMB direction requests

In Part One of The Intersection of SEO & Social, we talked about the different features of Google My Business, including Google Posts which allow you to share videos and posts you may have only posted on Facebook, Instagram, or YouTube. But wait – there’s more! Just like social media, you’re able to check the […]

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The Intersection of SEO & Social – Google My Business: Part 1

Google My Business logo

It’s no secret that social media is changing. Each day we wake up there’s something new. We typically think of our favorite social media platforms – Facebook, Instagram, and Twitter. But don’t forget Google, the world’s most beloved search engine. It’s imperative to consider Google when thinking about social media platforms and cross aggregating. But […]

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A Case for Print in the Digital Age

“We were probably mistaken to think of words on screens as substitutes for words on paper. They seem to be different things, suited to different kinds of reading and providing different sorts of aesthetic and intellectual experiences” 1 We are living in the Digital Age. The average American adult spends about half of his or […]

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