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Your customers are on social media. What’s more, they expect your business to be on social media. And when they find your business on social media, they expect to be able to interact with you just as they do with all their other social media contacts. Social media seems to have evolved into a necessary […]
Social Media Day – A brief history and analysis of social media & advertising Communication is not a solo event. For that matter, humanity is not a solo event. There is a deep-down need to express our opinions, to connect with others, and to express our opinions of their opinions. It goes all the way […]
The weather is getting warmer and the days are getting longer; it is finally starting to feel like spring! Are you thinking what I am thinking?! Let’s use that extra daylight and clean up your company’s social media accounts! I know this is probably not what you had in mind, but having organized, up-to-date social […]
It’s been a year, hasn’t it? A pandemic. An election. A continuing discussion on the proper balance of facts and opinions, of science and belief. And as we’ve all been social distancing, social media has become even more important. It’s no longer just a method to communicate with folks far away, it’s now also a […]
Part One and Part Two flew by, now we’re on our last leg of the Google My Business journey. We’ve discussed what GMB is, how you can utilize its features to combine SEO and social efforts with search, and how to collect insights to learn more about your customers’ searching habits. So, what’s next? One thing we […]
Every marketer knows that the key to a successful integrated marketing program all comes down to the mixology. Successful marketing campaigns need the same balance and precision as a perfectly mixed cocktail – with the ideal combination of ingredients! […]
Since its inception in 2010, Pinterest has captivated and inspired users with its innovative yet simplistic visual discovery engine. Pinterest bringing stories to life and helping users (also known as “Pinners”) discover new things they want may want to plan, buy and experience in the future. The unique, visual nature of Pinterest continues to captivate new users with […]
In‚ “The Trend Behind Hashtags” we discussed where hashtags originated and the trends that keep them popular. Now it‚’ time to talk a little bit about using hashtags for both personal and professional use. 1. Keep it short and simple There’s no reason to make your hashtag a run on sentence. Hashtags are used to […]
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