“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker Over 100 years ago, John Wanamaker, a pioneer in the field of marketing, opined that half of his advertising budget was most likely wasted. John knew that to get his messages in front of his […]
50% of Your Advertising Budget is Wasted (And What You Can Do About It!)
