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Strategy & Planning

IT ALL STARTS WITH A PLAN.

  • Budgeting & Forecasting
  • Media Planning & Placement
  • Digital Marketing Strategy
  • Traditional Media Marketing
  • Creative Direction & Concepting
  • Lead Generation Strategy

Advanced Analytics

CLOSING THE GAP BETWEEN DIGITAL ADS AND OFFLINE SALES

  • Evolve from vanity metrics like CTR, CPC or CPL to Cost/Sale
  • Optimize ad spend to sales not traffic and leads
  • Economic metrics like ROAS by channel & predictive modeling

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Digital Marketing

"SET IT AND FORGOT IT" ONLY WORKS WITH CHICKEN.

  • Paid Search, SEO/SEM, Programmatic Advertising
  • Social Media Strategy (Organic & Paid)
  • Email Marketing
  • Content Development
  • Campaign Tracking & Analysis
  • Resale Geofencing

Branding & Design

WE MAKE YOU LOOK GOOD.

  • Project Naming
  • Logo & Identity Design
  • Brand Positioning & Messaging
  • Campaign Concepting & Implementation
  • Photography & Video Production
  • Welcome Centers
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Website Design & Development

IF WE BUILD IT, THEY WILL COME.

  • Wireframing & Planning
  • Strategy, UI/UX & Web Flow
  • In-house Full Stack Development Team
  • Search Engine Optimization (SEO) & ADA Compliance
  • CMS & CRM Integration

Noteworthy Achievements

We’ve been honored to receive a great deal of recognition for our work and achievements in the home building industry by the Northern Virginia Building Industry Association (NVBIA) and the Maryland Building Industry Association (MBIA). We are beyond proud that Bruce Borcz, one of our founding partners, was presented the NVBIA Lifetime Achievement Award in 2018.

Recent NVBIA Awards

  • 2024 Best Integrated Marketing Campaign
    – Master Planned/Mixed Use
    Embrey Mill – Feel the Joy Campaign
  • 2024 Best Video Embrey Mill – Feel the Joy Videod
  • 2024 Best Print Advertising Lennar at the Beach Ad Campaign
  • 2024 Best Signage Lennar WV Billboard
  • 2024 Best Print Advertising National Village Print Ad
  • 2024 Best Website for a Master Planned Residential Community Locke Landing
  • 2024 Best Printed Brochure for a
    Condominium or Apartment Community
    Bukont/The Grove on Park
  • 2024 Best Signage for a Signage Program JBGSmith/The Grace & Reva

Recent MBIA Awards

  • 2023 MBIA Brochure K. Hovnanian at Locke Landing – Coffee Table Book
  • 2023 Outstanding Use of New Technology Locke Landing 3D Rendering
  • 2023 MBIA Print Ad – Color Lennar at the Beach – 2023 Print Ad
  • 2023 MBIA Social Media Campaign DRB Homes Eastern Shore Community-Specific Facebook Campaigns – Summer 2023
  • 2023 MBIA Website – Associate Tides at River Marsh Website
  • 2023 MBIA Website – Builder – Northern Virginia Market The Grove on Park Website