Resale Geofencing - AdsIntelligence

Now we have the ability to systematically target prospects touring resales, including more highly trafficked open houses that are in direct competition with your new construction homes and communities.

At best, new construction accounts for only 3 in 10 home sales. The other 7–9 go to your biggest competitor… Resales! These are buyers who may not be aware of the benefits of buying new and aren’t aware of incentives you may be running. This means 70–90% of the home buying market isn’t even aware or considering your new home or community. Getting in front of those prospects at the exact moment they are in the market could significantly impact your traffic and sales.

On average, home shoppers visit
10 homes in 10 weeks before purchasing.^†

Introducing The Resale Geofencing Platform.

Your campaign includes a consistent, systematic targeting of resales within a 5-10 mile radius of your new construction homes and communities, in the price range that you are selling.

When a prospective buyer enters these resale homes to tour, they will automagically start seeing your ads across all their devices (mobile phone, tablets, desktop, even smart tv) for up to 60 days.

The ads will encourage them to consider the benefits of your new construction alternative to the resale(s) they’ve toured.

The campaign will simultaneously establish your model or sales center as a “conversion zone.” Meaning, you’ll know when a prospect who was in the market for a new home, was targeted by our ads, then visited your home or community.

Because this program is so highly targeted, the overall number of prospects targeted are logically small, but the quality is extremely high since the people we’re targeting are physically touring your biggest competitors — resales and open houses.

the cost is extremely low!

$500

Per Month^*

Your Campaign includes:

Targeting all resales, including Open Houses, around the location of your new construction homes or community. (Target inventory updated monthly)
Conversion zone set-up including your model(s), sales center or both.
50,000 Impression/month minimum
HTML5 and static banner ad creative communicating the benefits of new construction
All media costs
All set-up and management of the campaign
Monthly reporting of results

*NOTE: This is a branding awareness program—not lead generation. The intent is to strengthen your brand’s
awareness which should naturally translate into more leads and more sales.

Minimum 90-day commitment required. Minimum 50,000 impressions per month guaranteed.

*NOTE: This is a branding awareness program—not lead generation. The intent is to strengthen your brand’s awareness which should naturally translate into more leads and more sales.

Minimum 90-day commitment required. Minimum 50,000 impressions per month guaranteed.