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Recent analyses of web traffic have found that up to almost 2/3 of all internet traffic is automated. And by “automated,” we of course mean only one thing: non-human bots. Bots are programs that exist online to perform specific tasks. There are good bots and bad bots. Good bots do things like scanning attachments and […]
Social Media Day – A brief history and analysis of social media & advertising Communication is not a solo event. For that matter, humanity is not a solo event. There is a deep-down need to express our opinions, to connect with others, and to express our opinions of their opinions. It goes all the way […]
Advertise (v.)To describe or draw attention to a product, service or event in a public medium in order to promote sales or attendance If we accept the above definition of what it means to advertise, that means that our job as an advertising agency is to draw as much attention to our clients’ products (or […]
Every marketer knows that the key to a successful integrated marketing program all comes down to the mixology. Successful marketing campaigns need the same balance and precision as a perfectly mixed cocktail – with the ideal combination of ingredients! […]
“We were probably mistaken to think of words on screens as substitutes for words on paper. They seem to be different things, suited to different kinds of reading and providing different sorts of aesthetic and intellectual experiences” 1 We are living in the Digital Age. The average American adult spends about half of his or […]
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