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E-A-T. In a figurative sense, it’s what’s for dinner. E-A-T. Expertise, authoritativeness, and trustworthiness. These are three important factors in Google’s website ranking, but not directly. E-A-T is a three-course meal of how to focus your content to make the most of Google’s ever-evolving algorithm. Not by trickery or attempting to game the system, mind […]
Sustainability is an important topic in design and building industries. In a world of dwindling resources, economic imbalance, and social disparity, sustainability implores us to act in a way that helps the present while always safeguarding the future. To make sure we’re not greedy in the now to the peril of the next. To actually […]
Grammar is something many people learn about in school because they have to and then promptly forget. Parts of speech. Which words you should never end sentences with. How to use punctuation properly. But grammar is actually much more exciting than just rules in a book. There are even different types of grammar, including one […]
The true purpose of any author is to have the reader remember their work. Maybe not the whole work, but at least a part of it, which the reader takes with them and, like a seed, spreads to others. From a scholarly mindset, this is how ideas implant themselves into society and grow to bear […]
Content is still the irrefutable king in the land of online marketing. And although content marketing has been around forever, it has recently become a hugely popular buzzword. So what is it exactly? Here‚’ what Wikipedia has to say: Content marketing is any marketing format that involves the creation and sharing of media and publishing […]
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