The real estate marketing landscape is evolving fast. At Zonda’s Accelerate conference, industry leaders tackled the biggest challenges and opportunities shaping how we connect with…
Part 1 of an In-Depth Discussion on Color and Design. Is color disappearing from the world? The question is certainly thought-provoking, even if a bit…
Hey, remember how marketers are supposed to be innovative and forward thinking? Then why are we still looking at the retro sales funnel published in…
It's tempting to treat your Google My Business profile like a quick marketing chore – just another box to check off. Name? Quick fill. Hours?…
2024 has been a very unusual year in the new home real estate industry. From our position as industry experts navigating traffic, leads and sales…
The Secret Sauce (Price, Product, Location) The simplest thing most digital media agencies who aren’t familiar with the real estate industry fail to do is…
When we buy a product or service, we’re looking to get the best and most value for our money. When we market a product or…
Yes, words are powerful. They can prompt us to purchase. They can move us to tears. They can sum up our courage. They can banish…
“If you wish to converse with me, define your terms.” - Voltaire “The beginning of wisdom is the definition of term.” – Socrates As with…
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker Over 100 years ago, John…
While there’s no one-size-fits-all marketing plan, you came here for one reason – you wanted a one-size-fits-all marketing plan – so here it is (because…
Recently, we’ve been seeing a year-over-year downward trend in the organic traffic in some of our home-building client reports. But noticing trends is only the…
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