The Secret Sauce (Price, Product, Location) The simplest thing most digital media agencies who aren’t familiar with the real estate industry fail to do is…
When we buy a product or service, we’re looking to get the best and most value for our money. When we market a product or…
Yes, words are powerful. They can prompt us to purchase. They can move us to tears. They can sum up our courage. They can banish…
“If you wish to converse with me, define your terms.” - Voltaire “The beginning of wisdom is the definition of term.” – Socrates As with…
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker Over 100 years ago, John…
While there’s no one-size-fits-all marketing plan, you came here for one reason – you wanted a one-size-fits-all marketing plan – so here it is (because…
Recently, we’ve been seeing a year-over-year downward trend in the organic traffic in some of our home-building client reports. But noticing trends is only the…
Google’s FLoC is out. Topics is in (for now). When last we wrote about Google’s plan to replace third-party cookies with something less invasive, FloC…
E-A-T. In a figurative sense, it’s what’s for dinner. E-A-T. Expertise, authoritativeness, and trustworthiness. These are three important factors in Google’s website ranking, but not…
TikTok. Perhaps you’ve heard of it. It’s big. As of September 2021, TikTok has 1 billion monthly active users: the fastest social network to reach…
An older study is making the rounds again, but it is as important now as when it was first written. Created as part of the…
The new year is here, and with it a time to reflect on what the future of content marketing will hold. It’s a time to…
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