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Annapolis, MD 21401


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McLean, VA 22102

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Our Musings

Sometimes we like to share our ponderings. And sometimes we just like to brag about our awesome work, our awesome clients and/or our awesome team. In either case, you can find it all here!

Jun 9, 2025 | Our 2 Cents

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Summer Homebuyer Season Is Weird. Here’s How to Market Through It Anyway

Strong clicks, solid leads, packed model homes… but contracts? Still “talking to their spouse.” This summer’s housing market feels like a group text with lots…

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May 19, 2025 | Our 2 Cents

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AdsIntelligence is Anti-Gravity: Starting with the BASE and Building Up

If you find yourself here, and you haven’t read our first anti-gravity post, where we replace the dusty old sales funnel with our shiny new…

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Apr 3, 2025 | Our 2 Cents

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5 Key Takeaways from the Accelerate Real Estate Marketing Conference

The real estate marketing landscape is evolving fast. At Zonda’s Accelerate conference, industry leaders tackled the biggest challenges and opportunities shaping how we connect with…

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Feb 17, 2025 | Our 2 Cents

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The Grayening. Is Color Disappearing from the World?

Part 1 of an In-Depth Discussion on Color and Design. Is color disappearing from the world? The question is certainly thought-provoking, even if a bit…

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Jan 30, 2025 | Our 2 Cents

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AdsIntelligence is Anti-Gravity: Flipping the Sales Funnel Upside Down in the Name of Strategy

Hey, remember how marketers are supposed to be innovative and forward thinking? Then why are we still looking at the retro sales funnel published in…

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Jan 6, 2025 | Our 2 Cents

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The Ins and Outs of Google My Business Profiles for the New Home Industry

It's tempting to treat your Google My Business profile like a quick marketing chore – just another box to check off. Name? Quick fill. Hours?…

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Nov 1, 2024 | Our 2 Cents

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Lock In vs. Lock Out: The 2024 Real Estate Market

2024 has been a very unusual year in the new home real estate industry. From our position as industry experts navigating traffic, leads and sales…

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Oct 31, 2023 | Our 2 Cents

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The Digital Media Strategy for Real Estate

The Secret Sauce (Price, Product, Location) The simplest thing most digital media agencies who aren’t familiar with the real estate industry fail to do is…

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Jan 6, 2023 | Our 2 Cents

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Value is Greater than Discount

When we buy a product or service, we’re looking to get the best and most value for our money. When we market a product or…

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Dec 7, 2022 | Our 2 Cents

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10 Words to Supercharge Your Messaging

Yes, words are powerful. They can prompt us to purchase. They can move us to tears. They can sum up our courage. They can banish…

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Aug 26, 2022 | Our 2 Cents

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Leveraging Actionable Thought-Leadership Verbiage (Or, the double-edged sword of buzzwords)

“If you wish to converse with me, define your terms.” - Voltaire “The beginning of wisdom is the definition of term.” – Socrates As with…

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Jun 27, 2022 | Our 2 Cents

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50% of Your Advertising Budget is Wasted (And What You Can Do About It!)

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker Over 100 years ago, John…

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410.451.6660 |

1906 TOWNE CENTRE BLVD, SUITE 280 | ANNAPOLIS, MD 21401

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