Recently, we’ve been seeing a year-over-year downward trend in the organic traffic in some of our home-building client reports. But noticing trends is only the…
Google’s FLoC is out. Topics is in (for now). When last we wrote about Google’s plan to replace third-party cookies with something less invasive, FloC…
E-A-T. In a figurative sense, it’s what’s for dinner. E-A-T. Expertise, authoritativeness, and trustworthiness. These are three important factors in Google’s website ranking, but not…
TikTok. Perhaps you’ve heard of it. It’s big. As of September 2021, TikTok has 1 billion monthly active users: the fastest social network to reach…
An older study is making the rounds again, but it is as important now as when it was first written. Created as part of the…
The new year is here, and with it a time to reflect on what the future of content marketing will hold. It’s a time to…
There’s so much information out there, we can barely stay focused. That is, our attention spans are actually shrinking because there’s an over-abundance to experience.…
In May, we offered some thoughts about how iOS 14.5 was going to change our interactions with Facebook. The whole “opting out of Facebook tracking…
Recent analyses of web traffic have found that up to almost 2/3 of all internet traffic is automated. And by “automated,” we of course mean…
The Great American Living Awards showcase and reward the hard work of the industry’s sales, marketing, design, building, and development teams. It’s a special event.…
Google Ads metrics are just random numbers if the data isn’t actionable. Google knows this, which is why they are always tinkering with the way…
To put it mildly, the last couple of years have changed the face of many workplaces throughout the country and around the world. Many of…
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