Hey, remember how marketers are supposed to be innovative and forward thinking? Then why are we still looking at the retro sales funnel published in…
Back in the summer of 2009, my almost-boyfriend broke the ice with: So, what do you think of the new Pepsi logo? The release of…
2024 has been a very unusual year in the new home real estate industry. From our position as industry experts navigating traffic, leads and sales…
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” - John Wanamaker Digital marketing offers rewards aplenty…
In order to sell your product, your company must connect with customers. We’re not talking about just getting your message in front of customers’ eyes,…
Marketing is not just about getting your message out there; it’s about getting your message to the right people. One of the biggest challenges for…
The Great American Living Awards is always a highlight of the year. It showcases and rewards all the hard work of the industry’s sales, marketing,…
Presented by the Maryland Building Industry Association’s (MBIA) Sales & Marketing Council, the annual Maryland Awards of Excellence (MAX+) highlights the best home builders, marketers,…
Yes, words are powerful. They can prompt us to purchase. They can move us to tears. They can sum up our courage. They can banish…
The Great American Living Awards are always a highlight of the year, as all the hard work of the industry’s sales, marketing, design, building, and development…
“If you wish to converse with me, define your terms.” - Voltaire “The beginning of wisdom is the definition of term.” – Socrates As with…
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker Over 100 years ago, John…
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