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TikTok. Perhaps you’ve heard of it. It’s big. As of September 2021, TikTok has 1 billion monthly active users: the fastest social network to reach that staggering figure (Facebook, for example, took 71% longer). TikTok is big (recently celebrating 1 billion monthly users), yet short: with videos either 15 or 60 seconds in length. What […]
The new year is here, and with it a time to reflect on what the future of content marketing will hold. It’s a time to refine our strategies in how we’ll focus our energies, strengthen our messaging, and better reach our intended audiences. It’s where we look back on success of the previous year and […]
There’s so much information out there, we can barely stay focused. That is, our attention spans are actually shrinking because there’s an over-abundance to experience. We don’t want to miss anything. We have the internet on our phones and our phones almost always in our hands. The average American checks their phone about 58 times […]
Marketing is all about engagement. Engage your audience with your message and they will respond. But engaging doesn’t mean just capturing their attention—you need to get them involved in your marketing. Because, in the immortal words of David Ogilvy in his famous 1982 ad, How to create advertising that sells, “It pays to involve the […]
Hey. How’s it going? We’re doing fine, but it’s been too long since we had a little chat. What’s that? You want to know why we’re writing like this. . . so conversationally? Well, this is the introduction to our blog about conversational copywriting, so it just made sense. We’re hooking you in with short […]
To put it mildly, the last couple of years have changed the face of many workplaces throughout the country and around the world. Many of those faces, in fact, only appear on computer screens because they are not working from the office. They are working from home. In the past, they were called remote workers. […]
Social media is one of the main communication methods of those aged 25-40: the millennials. New platforms have come and gone, but the power of social media as a prime millennial form of expression has held strong. Perhaps it’s the conversational nature of social media, where access to the inner thoughts of both people and […]
iOS 14.5 is already an old update, but its changes will resonate for years to come. Changes that give users more control over their information through advanced privacy settings. Changes that impact how marketers can target their marketing and analyze the results. And more changes are on the way from Apple, Google, and others. This […]
National Rotisserie Chicken Day (and the power of a great slogan) National Rotisserie Chicken Day may seem like an odd day for a marketing firm to highlight, but there’s a good reason we are. The slogan. Those few little words that burrow into your subconscious, repeating into infinity. The important marketing tools that make you […]
Every year on the last Monday of May, we celebrate Memorial Day. While to some it’s day for cookouts or a day off from school, Memorial Day is really about remembering and honoring those in the military who gave their life for our freedom. It began at the end of the Civil War, though the […]
Presented by the Maryland Building Industry Association’s (MBIA) Sales & Marketing Council, the annual Maryland Awards of Excellence (MAX) highlights the best home builders, marketers, designers, and sales associates. Ai is proud to announce we won four awards this year at the 2020 MAX celebration: no other marketing agency won more! Showcasing every facet of […]
National Pizza Party Day is celebrated on the third Friday of May, because Fridays are, quite simply, the best days to have pizza parties. To celebrate this delicious occasion (and to get everyone salivating), we wanted to showcase how marketing throughout the ages has given rise to the popularity of pizza. It’s an interesting history, […]
iOS 14.5 is here and with it comes a major potential disruption to Facebook Ad performance, specifically by opting out of allowing the Facebook pixel to track users’ online activities. This affects all of Facebook’s apps: Facebook, Messenger, Instagram, and WhatsApp. It’s this disruption to the FB pixel’s ability to collect user data where […]
Sustainability is an important topic in design and building industries. In a world of dwindling resources, economic imbalance, and social disparity, sustainability implores us to act in a way that helps the present while always safeguarding the future. To make sure we’re not greedy in the now to the peril of the next. To actually […]
Grammar is something many people learn about in school because they have to and then promptly forget. Parts of speech. Which words you should never end sentences with. How to use punctuation properly. But grammar is actually much more exciting than just rules in a book. There are even different types of grammar, including one […]
The true purpose of any author is to have the reader remember their work. Maybe not the whole work, but at least a part of it, which the reader takes with them and, like a seed, spreads to others. From a scholarly mindset, this is how ideas implant themselves into society and grow to bear […]
The Great American Living Awards are always a highlight of the year, as all the hard work of the industry’s sales, marketing, design, building, and development teams is showcased and rewarded. It’s recognition of a job (or, in our case, jobs) well done. We’re so proud this year to be the recipient of NINE awards […]
Personas. Those specifically fictitious customer representations that all of us make. By creating personas, we’re better able to craft our marketing to focus on those we calculate will desire our products. We examine those who bought comparable products, collecting as many similarities as we can. From these similarities—combined with our own informed intuition—we create an […]
Everyone has been talking about Google My Business (GMB), and how important it is for your business. But what is it, and how do you use it? This is a short guide to the What, Why, and How of GMB, so that you can start using it right now! GMB is an offshoot of the […]
When it comes to reaching out to prospective clients, video offers a unique form of communication that gets across what text and audio simply can’t. Industry trends indicate video use will be on the rise among the marketing community. Here at Borcz + Dixon, we’ve noticed that trend as well and our clients have benefitted […]
Every marketer knows that the key to a successful integrated marketing program all comes down to the mixology. Successful marketing campaigns need the same balance and precision as a perfectly mixed cocktail – with the ideal combination of ingredients! […]
So, as you can tell from the title of this blog post, we’re going to be chatting about online content marketing. As you can also tell from the title of this blog post, we will be discussing the #FTWs and #fails of said online content marketing. If you’re scratching your head because you don’t know […]
Who would’ve ever thought that blogging and social media would become such a big part of a business‚’ online marketing plan? While many old-school marketers have pushed off this crucial component they can no longer deny its benefits for any business. Not only is it a vital step for SEO purposes (more on that later) […]
Let‚’ face it. Sometimes blogging becomes a tedious chore filled with procrastination and writer‚’ block. And that‚’ a shame, because it should be a joyful relationship between you and your audience. But no matter how passionate you are about your subject you will inevitably need a break. A breather to recoup and refill your creative […]
Content is still the irrefutable king in the land of online marketing. And although content marketing has been around forever, it has recently become a hugely popular buzzword. So what is it exactly? Here‚’ what Wikipedia has to say: Content marketing is any marketing format that involves the creation and sharing of media and publishing […]
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