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Presented by the Maryland Building Industry Association’s (MBIA) Sales & Marketing Council, the annual Maryland Awards of Excellence (MAX) highlights the best home builders, marketers, designers, and sales associates. Ai is proud to announce we won four awards this year at the 2020 MAX celebration: no other marketing agency won more! Showcasing every facet of […]
Advertise (v.)To describe or draw attention to a product, service or event in a public medium in order to promote sales or attendance If we accept the above definition of what it means to advertise, that means that our job as an advertising agency is to draw as much attention to our clients’ products (or […]
Every marketer knows that the key to a successful integrated marketing program all comes down to the mixology. Successful marketing campaigns need the same balance and precision as a perfectly mixed cocktail – with the ideal combination of ingredients! […]
“We were probably mistaken to think of words on screens as substitutes for words on paper. They seem to be different things, suited to different kinds of reading and providing different sorts of aesthetic and intellectual experiences” 1 We are living in the Digital Age. The average American adult spends about half of his or […]
Color is not to be misused. It demands attention, sets the tone and evokes emotion. Yet, many of us misuse color. Well, stop it! Stop thinking color has to be this or color needs to go here or there or represent this and that. The question is, can you make the color work? Does the […]
It happens. Sometimes you just hit that creative wall. For individuals who thrive on creativity, or whose jobs revolve around having to being creative, like the Advertising Industry, experiencing that creative block can be very frustrating and at times stressful. Relax. Here are some tips we found that might help when you come face to […]
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