Turning Resale Buyers into New-Home Buyers

Marketing is not just about getting your message out there; it’s about getting your message to the right people.

One of the biggest challenges for new-home builders is getting their message and, most importantly, their product in front of prospective homebuyers.

Getting your new homes in front of prospects right when they are looking for a home to buy could make a significant impact on your traffic and sales.

But despite all the strong efforts to brand, build awareness, and hyper-target buyers through conventional methods of advertising, targeting your biggest competitor—resale homes—hasn’t been possible.

Until now.

Resales are the Biggest Competition to New-Home Sales

Your average home buyer visits 10 homes in 10 weeks before they discover their dream home. In their 2023 Profile of Home Buyers & Sellers, the National Association of Realtors reports that 87% of homebuyers purchased a resale home. This is a massive audience just waiting to fall in love with your new-construction homes.

59% of buyers reported that finding the right home was their most difficult task, which means that large audience mentioned above can be helped greatly if they can receive your messaging at the right time. They might be in the beginning of their search or near the end: They might not even be aware of the benefits of buying new or the incentives new home builders have to offer.

The average home sold, for example, was built in 1985, which means there are decades of new technologies and innovations that can be shown off to entice these buyers. They just need to see your messaging and new homes to understand the true benefits of buying a new-construction home!

Which leads to the big question: What’s a new-home builder to do to reach these potential customers?

AdsIntelligence Marketing’s Resale Geofencing Can Supercharge Your Real Estate Marketing

And that leads to a big question for us: How do we, as marketers, target this audience and bring awareness to your new construction homes? At AdsIntelligence Marketing, we’ve launched a new proprietary digital program that’s easy, affordable, and targets the majority of future homebuyers. We call it Resale Geofencing.

Resale Geofencing answers the above question by strategically targeting those home shoppers who are looking at resale homes that are in direct competition with your new-construction homes based on price, product, and location.

Because this program is so highly targeted, the overall number of prospects targeted are logically small, but the quality is extremely high. This is because we are targeting people physically touring your biggest competitors: resales and open houses.

For those selling one home or community to those selling many, our scalable branding-awareness program will strengthen your brand’s presence among a uniquely targeted audience. This should, in turn, translate into more high-quality leads and, by extension, sales.

Our Resale Geofencing is the only method for targeting resale shoppers actively touring homes. Learn more about it here: AdsIntelligence Marketing’s Resale Geofencing.